We will:

• Always conduct myself to the highest levels of ethics, integrity, accountability and responsibility.
• Treat all clients and potential clients with absolute dignity, confidentiality and respect as free and equal individuals.
• Maintain the good reputation of the coaching profession.
• Comply with both the spirit and the letter of any commercial agreements made with clients, potential clients and professional colleagues.
• Make commercial agreements with clients and potential clients that are fair and will respect all parties to such agreements.
• Represent true levels of status, title, competence and experience in order not to mislead, misrepresent or defraud.
• Clearly state to clients and potential clients the terms of any commercial agreement including the expectations of both parties.
• Make no claims or implications of outcomes that cannot be demonstrated or guaranteed.
• Obtain written permission from any client or potential client before releasing their names as referees.
• Respect the absolute rights of the client's confidentiality except as expressly permitted by the client or potential client in writing or as required by law.
• Recommend different coaches or resources when these will be more appropriate to the client's needs.
• Advise the client on the risk of conflict if a relationship moves beyond a coach/client situation (for example a personal or business relationship).
• Refrain from offering professional information or advice that I know to be confidential, misleading or where the accuracy is beyond my competence to assess.
• Endeavour to enhance public understanding and acceptance of professional coaching.
• Avoid coaching minors (people who have not yet had their 18th birthday) without the express written consent of parent, guardian or teacher as appropriate.
• Comply with all laws and by-laws of the EU and, if coaching clients based abroad, with the laws of the clients' country.
• Make a copy of this Code freely available to clients